Pop Up Windows: Feed My Heart! Exploration

This week we focused on clarifying our concept. Our ultimate goal is to fabricate a crowd-fed heart that inflates, lights up and reacts to positive social media input.

Prototype sketches:

Concept sketch.

The major change to this sketch is that we changed the order of the windows. Rather than have the heart pumping the screens, we’ve made it so that the screens feed the heart. Our assumption is that we will make the windows aesthetically cohesive enough that onlookers will recognize that they are a pair and will read them directionally from left to right.

Window concept. Heart beat fabricated by Yuan Chen.

The Idea: HEART likes attention. Every time it gets attention on social media, HEART skips a beat. HEART blinks, pumps and beats according to how much social media love it gets.  Our ultimate goal is to fabricate a crowd-fed heart that inflates, lights up and reacts -essentially beats- to positive social media input. That will live in one window. We will display those interactions in feeds on screens in the adjacent window. (Our windows need to be side by side because they will need to visually ‘connect’ via the valves that we fabricate).

Heart beat fabricated by Yuan Chen.

Execution: A series of social media profiles will be created for HEART (instagram, twitter, facebook). The social feeds will be color coded and represented by a screen each. Passersby will be prompted to interact with HEART (send messages, tweet at it, et al). Those interactions will be displayed on their respective social media screens, and will feed HEART’s behavior


Remaining Questions, A Very Incomplete List:

-Will it be attention agnostic, as happy to receive negative attention as it is to receive positive?

-Exactly which social feeds will be displayed, and how will we prompt people to interact with HEART?

-Will HEART be called HEART, or will we go with something more allegorical?

-Materiality determinations -foam, wire, paper machée?

-Tech specs: literally all of them.

Proposals: Distortion Gallery, Break My Heart!, Mood Reader

2017’s Theme: Reality, Augmented.

Ariana, Demos, Lindsey P., Yuan


Proposal 1: DIY Distortion Gallery

  • Collective coloring book. Everyone inputs color and location through touch in Window 1. An image is generated, though the outcome is unexpected & distorted.
  • Result is fed into Window 2, which carousels through the images that are generated.
  • People can then obtain the image generated.

Proposal 2: Overreaction Maching & Awkward Photobooth

  • Window 1 Prompt: How are you feeling today? User selects from a set of preselected moods.
  • Giant face in the window reacts however you’ve stipulated, but it’s an overreaction.
  • Window 2 Prompt: “Taking your photo in 5…4…3…SNAP”
  • Photo is taken but you never know when, so you’re always in the process of smiling but not actually fully posed.
  • There may be some form of data collection display

Proposal 3: Break my heart!

  • There is a Gigantic heart in Window 1.
  • There is a prompt for user input (texting, movement, whatever)in Window 2.
  • As the volume of user input increases, the heart moves until it bursts opens.

No Hashtag, No Nothing


Assignment: Create a double-take installation

Solution: Make a private space on the most public space of all, the NYC Subway.





The most talkative observers were on a stretch of the L train between the 1st Ave. & Grand St. stops. Most of the observers were looking to see who was responsible. The title of this post, “No Hashtag, No Nothing”, comes from the observations of one woman on the train who was absolutely baffled that there was no social media call to action. Many people had comments like this:

“Fashion week is getting weird.”

“Yeah that’s just how marketing is these days.”

“I wonder where the camera is.”

It’s a pretty prescient comment on the shift in expectation of an observer being goaded under the assumption that they are being observed.


Only one subway rider actually managed to touch our PRIVATE installation, but many came up to take photos and ‘grams. The most compelling conversation we had was with an MTA conductor who broke it down for us: